The Pointel Experience

Trust

Recognise

About Pointel

Independent hospitality brands create exceptional guest experiences, yet many struggle to maintain a relationship with guests once a stay is over.

While online travel agencies have become incredibly effective at helping hotels acquire bookings, they were never designed to help hotels build long-term guest loyalty. For many properties, each new booking starts the relationship again from zero.

Pointel exists to change that.

We're building the loyalty network for independent hospitality — helping hotels reward guests, strengthen relationships and create more opportunities for direct repeat bookings.

By connecting participating properties through a shared rewards network, Pointel allows guests to enjoy meaningful benefits beyond a single stay, while giving hospitality brands the tools to create lasting guest relationships.

Our vision is simple:

To give independent hospitality brands the collective power of a major loyalty programme while allowing them to remain proudly independent.

Because the future of hospitality isn't just about acquiring guests.

It's about giving them a reason to return direct.

• Free to Join • Pilot Partners Pay Nothing

• Stop Paying Commission Twice for the Same Guest

• Proudly Independent. Stronger Together.

• Free to Join • Pilot Partners Pay Nothing • Stop Paying Commission Twice for the Same Guest • Proudly Independent. Stronger Together.

Our Process

  • 1. Stay

    Guests stay with a participating hospitality brand and enjoy the experience as they normally would.

  • 2. Earn

    Guests receive rewards, exclusive perks and member benefits through Pointel, creating additional value from every stay.

  • 3. Return

    Pointel helps hotels stay connected with their guests, creating more opportunities for direct repeat bookings and lasting relationships.

  • 4. Grow

    As more hospitality brands join the network, guests unlock even more opportunities to earn and redeem rewards across participating properties.

WHAT SETS US APART

Built for Independent Hospitality

The most powerful loyalty programmes belong to the world's largest hotel groups. Pointel was built to give independent hospitality brands access to the same advantages while allowing them to remain unique, local and proudly independent.

Focused on What Happens After Checkout

Most hospitality technology is designed to generate bookings. Pointel is designed to strengthen guest relationships after the stay, helping hotels create more opportunities for guests to return direct.

One Loyalty Experience, Multiple Properties

Traditional loyalty programmes are often tied to a single brand. Pointel creates a connected hospitality experience where rewards and benefits can travel across participating properties, delivering more value for guests and hotels alike.

A Network That Benefits Everyone

Pointel aligns the interests of guests and hospitality brands. Guests receive meaningful rewards and exclusive benefits, while hotels gain a powerful new way to encourage loyalty, repeat visits and direct bookings.

Independent hotels built hospitality. Pointel is building the network that helps them grow together.

LET’S GET STARTED

Our team is ready to provide the attention, care, and expertise you deserve.

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